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Posted on: August 11, 2016

Liquido Brand Yoga Clothing Store Opening in Downtown Hollywood

South Florida Yoga enthusiasts don’t have to choose between style and function with the opening of Liquido, a new store in Downtown Hollywood offering unique high-quality workout clothing and apparel in vivid colors and patterns.

The Liquido store, which opened July 28 at 1937 Harrison Street, features a wide selection of limited-edition fitness clothing from the popular Liquido global brand introduced in Brazil in 2001.

Liquido combines fashion and functionality with all-day activewear that is versatile for women on the go, in material the company calls the “cashmere” of workout clothing. The buttery-soft fabrics, made with ACTIVE technology by LYCRA®, are comfortable, lightweight, resistant to sagging and bagging, quick-drying, durable, easy to care for and UVA/UVB-protective with a SPF 50+ rating.

The Downtown Hollywood store is owned by Renata Facchini, a yogi and entrepreneur who brought the Liquido Active brand to her home in Australia in 2009, and business partner Arthur Motta.

The same inventory found in the two-year-old online store, www.liquidoactive.com, is available in the Downtown Hollywood store at the same prices.

Women’s wear includes yoga leggings, extra-long leggings, capris, performance wear, shorts, skorts, unitards, patterned short dresses, jackets, tank tops, bras, bandeaus, bikinis, one-piece swimsuits and cover-ups. The Om Stars limited-edition collection features pieces by yoga instructors and social media celebrities Kino MacGregor and Kerri Verna.

Liquido yoga leggings are designed to soften the silhouette and breathe with the wearer, so they can also be worn as beachwear, sportswear or casual wear. A wide range of solid-color and patterned leggings are available, with new patterns offered every month in limited batches.

The men’s wear selection features workout shirts, T-shirts, tank tops and swim trunks. The inventory also includes malas, or strings of prayer beads, in 12 different colors.

The Liquido brand originated in a small family-run shop in São Paulo, Brazil, where high-quality fitness clothing and swimwear were produced and sold at affordable prices. As Liquido’s popularity grew, several more stores opened, and other entrepreneurs were invited to join the Liquido brand. The company now has more than 80 stores throughout Brazil.

Yoga practitioners such as Facchini appreciate that the Liquido brand offers socially conscious clothing, as evidenced by the company’s commitment to humanitarian causes and sweatshop-free production in Brazil.

“Hollywood is a great city,” Facchini said. “Downtown Hollywood offers a great location for a business such as ours, as there is a growing population of consumers in the immediate area that are active and interested in yoga and other similar activities. The rent in the area is competitively priced, which is good too.”

Liquido is open from 11 a.m. to 7 p.m. Tuesday through Saturday. For more information, call 754-263-2546 or visit www.liquidoactive.com.

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